A/B testing overview
Run production A/B tests in AtomicPlayer: create a draft, copy the test embed, launch, monitor, promote, and inspect results.
A/B test types
Understand the current AtomicPlayer A/B model: compare 2–9 whole-video variants against one supported goal.
Auto-Pilot
Use the current time-based auto-promote option for AtomicPlayer A/B tests.
Statistics & methods
Understand what the current A/B results surface reports and which statistical controls are not exposed.
Guardrails, SRM & multivariate
Clarifies the current production status of guardrails, sample-ratio-mismatch detection, and multivariate controls in AtomicPlayer A/B Tests.